I’ve included a sample of the B2B and B2C press releases I’ve written. These examples showcase my ability to create engaging content around everything from data-driven survey news and partnerships to new product updates.
https://www.kaseya.com/press-release/kaseyas-annual-msp-benchmark-survey-shows-opportunities-in-remote-work-and-cloud-migration/
https://www.kaseya.com/press-release/kaseya-continues-investment-in-the-apac-region-announcing-new-partnership-with-macquarie-cloud-services-to-support-continued-growth/
https://www.kaseya.com/press-release/kaseyas-powered-services-pro-supercharges-msp-sales-and-marketing-efforts/
https://www.multivu.com/players/English/8545451-california-almonds-own-it-experts/
https://www.multivu.com/players/English/8441251-dole-phillip-phillips-kroger-let-sunshine-in-keep-hunger-out/
https://www.multivu.com/players/English/8324851-california-almonds-victoria-arlen-own-your-everyday/
Here’s a sample of the media placements I’ve secured for companies in both top-tier consumer and trade publications.
I secured this article in USA Today, which features Skyscanner’s data around traveler optimism after coronavirus. The piece was syndicated to over 40 additional outlets throughout the US.
To read the entire article, click here.
As part of the Almond Board of California’s partnership with soccer star Julie Ertz, I secured an opportunity with Cooking Light around Ertz’s daily routine. The article was syndicated to Yahoo! Lifestyle and included multiple almond mentions.
For the full story, click here.
I secured this long-form piece in HelloGiggles about National Honey Board partner Chef Jessica Koslow of the renowned brunch restaurant Sqirl. The piece highlights Koslow’s partnership with the National Honey Board as well as her delicious honey glazed doughnuts.
To read the full clip, click here.
As part of the Almond Board of California’s partnership with registered dietitian Abby Langer, I secured a piece in CNN about the best beach snacks, which included Langer’s favorite cracker and almond butter combination.
To read the entire piece, click here.
I’ve included a sample of the industry eNewsletters I’ve written for the National Honey Board.
https://us1.campaign-archive.com/?e=fcde13c961&u=1919ce59c4b8f2ab2df86c158&id=7619c85cd3
I’ve included a sample of the landing page copy I’ve created for Almonds.com and Honey.com, which are the websites for the Almond Board of California and National Honey Board, respectively.
It’s time to start another school year, and as a mother of two, registered dietitian Mitzi Dulan knows the weeknight dinner struggle very well—when the clock hits 6 p.m., the race is on to make something convenient and nutritious that the whole family will love after a long day. Add in a picky-eater who won’t even look at—let alone eat—anything that resembles a fruit or vegetable, and it can feel next to impossible to make a nutrient-filled meal.
To read the entire page, visit https://www.honey.com/blog/how-to-make-picky-eating-a-thing-of-the-past
Registered dietitian Dana Angelo White loves creating a honey-inspired brunch with family and friends—but as a busy mom, she knows it can be tough to make the ultimate brunch while juggling morning routines! White has partnered with the National Honey Board to create five recipes that will elevate any brunch—no matter how time-crunched you might be! From a trendy food board with lavender honey to lightened-up versions of brunch staples like biscuits and pancakes, White’s delicious and easy recipes will please any crowd.
To read the entire page, visit https://www.honey.com/blog/enjoy-the-ultimate-brunch-on-a-time-crunch-with-tips-and-recipes-from-registered-dietitian-dana-angelo-white.
I’ve included examples of the social media content I’ve written for food clients like the National Honey Board and Dole Packaged Foods.
As part of my work with Dole Packaged Foods, I drafted copy to promote the company’s partnership with American Idol star Phillip Phillips. The copy was focused on encouraging customers to purchase Dole pineapple products to give back to those in need during the holiday season. I also drafted copy for Phillip Phillips’ social pages to further promote the initiative.
https://www.facebook.com/DoleSunshine/photos/a.683835491692434/1896115453797759/?type=3&theater
https://www.facebook.com/DoleSunshine/posts/1900024720073499
As part of the National Honey Board’s partnership with Chef Jenny Dorsey, I worked closely with our team to film four IGTV episodes, coordinate needed edits and create copy around 4 honey-inspired breakfast recipes from the renowned chef and artist.
https://www.instagram.com/tv/BzGp85SALmQ/
As part of the National Honey Board partnership with registered dietitian Dana Angelo White, I created Instagram content to promote White’s newest honey-inspired recipes.
I’ve included samples of bios I’ve created for individuals in various industries.
Esteemed composer David Butterfield was looking to revamp his bio after finishing several award-winning projects. My goal was to create a bio that not only highlighted his many accomplishments but also showcased his deep love of music.
I’ve included a snippet below:
David Butterfield is a skilled composer known for his work on Emmy-nominated television series as well as viral videos, independent films and video game trailers. His current projects include Netflix’s animated series “Fast and Furious: Spy Racers” in collaboration with composers Ryan Lofty and Jay Vincent. David and Ryan are also currently at work on Nickelodeon’s “The Crystal Maze,” which is based on the hit British game show, as well as an unannounced Dreamworks project.
For the full bio, visit http://www.davidbutterfieldmusic.com/bio.html.
