Kaseya
Corporate Communications Manager | Miami, FL September 2020 – Present
Ensure positive media coverage across Kaseya’s nine brands in top trade and technology publications. Oversee Intranet content, maintain agency relationships and assist in crisis communications.
- Collaborated with executives to create bylines on topics like cybersecurity trends, backup and disaster recovery and compliance for outlets like SC Magazine, Information Age and Help Net Security.
- Drafted media responses, assisted in external-facing video content creation and established internal incident timeline during Kaseya’s July 2 security incident.
- Interviewed and wrote profiles of key employees for “Know Your Kaseyans” internal communications campaign, which became Kaseya’s top-performing Intranet content.
Skyscanner December 2019 – July 2020
Public Relations Manager | Miami, FL
Secured positive media coverage of Skyscanner brand and travel data in US and Canadian media publications like USA Today and Daily Hive.
- Collaborated with executive team on data-driven statements around travel trends that were featured in outlets like Buzzfeed and Forbes online.
- Crafted media plan, press release, messaging and FAQs for Skyscanner’s first Travel with Pride webinar for LGBTQ+ travelers, which resulted in placements in Yahoo! and Travel + Leisure online.
Porter Novelli April 2017 – December 2019
Account Supervisor | Los Angeles, CA and Fort Lauderdale, FL
Produced national B2B and B2C media plans and assisted in crisis communications efforts for the Almond Board of California, the National Honey Board and Golden State Foods. Led a team of two and managed budgets of over $100,000.
- Created and executed the National Honey Board’s National Honey Month 2019 campaign with actress Tia Mowry, which resulted in media coverage in People online and INSIDER as well as IGTV content that garnered over 2 million views.
- Improved client satisfaction scores by 20% year-over-year for Golden State Foods between 2017 and 2018 by providing strategic recommendations on thought leadership opportunities that led to top-tier trade media coverage.
- Managed media inquiries, drafted executive statements and conducted social media monitoring during Golden State Foods’ sale of nine distribution centers to competitor Martin Brower, the company’s largest sale to date.
- Wrote quarterly National Honey Board industry eNewsletter, which had an average open rate of 54% with a 14% click-through rate — exceeding industry standards of 26% and 3.7%, respectively.
Russ Reid Company January 2016 – April 2017
Account Executive | Pasadena, CA
Wrote creative briefs to kick off all direct mail, email, and search and display campaigns for The Salvation Army Eastern Territory. Assisted throughout the fundraising process by editing copy, pulling results and troubleshooting direct mail production issues.
Konnect Public Relations March 2014 – November 2015
Account Executive | Los Angeles, CA
Crafted press releases and media pitches for CPG clients like Intex, ThinOptics and Yada that resulted in media placements on The Today Show and PCWorld. Ghostwrote thought leadership articles for national publications like HuffPost.
Vitamin T July 2013 –January 2014
Inside Sales Associate (Contract) | Los Angeles, CA
Called 50+ contacts per week to coordinate meetings that resulted in job placements for creative talent.
EDUCATION + CERTIFICATIONS
General Assembly – Los Angeles, CA
April 2019
Digital Marketing Certification
University of Miami – Coral Gables, FL
May 2013
Bachelor of Science: Communications